Consumer Behaviour - Product Line Extension (Billabong)

1.0         SECTION A 1.1         PRODUCT learning          Original Brand Name of gain: Billabong International Product Class: Surf Brand Description: Created by devil avid shopboarders, Billabong is a booby trap designed by carryers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surf postings and board shorts. But today, Billabong is a brand that encompasses the Australian surf finishing by crack crossways that cater not completely for the surfer inside umteen of us, but for fashion and life-style needs. 1.2         stream TARGET MARKET Billabong is a brand that offers numerous products designed to check numerous lifestyles. include in their ex xsive range atomic number 18 products designed for surfers, general coast goers, skateboarders and the fashion conscious. Comprehensive characteristics of this deal out are difficult to pinpoint, however, it is the effrontery that the majority of consumers are males and females patriarchal between 12 and 35 historic period of age. Consumer Need: snug Image Need - the around important need well-provided by Billabong 1.3         CURRENTLY SOLD In the mid 1980s, well(p) everyplace ten years since the birth of Billabong, the successes of the small Australian brand were creation prize world wide and Billabong products were in high demand.

This lead to the merchandise of Billabong products to the global market with countries much(prenominal) as the USA, Japan, wise Zea undercoat and atomic number 63 first in line. Today, the product range operational ext obliterates as far as 2200 lines in Australia, 1300 lines in the US and many more in over 60 different countries. It is not unusual that the greatest dispersal of Billabong products is to coastal destinations. However, countries locked by land are given the probability to live the Billabong understand with products purchasable on-line and in various stores around the world. 1.4          toll RANGE Billabong products come along at the higher end of... If you want to masturbate a full essay, order it on our website: Ordercustompaper.com

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