Business Operations

Tiara Linsey Argosy University Atlanta Module 1: Assignment 2 communicate Profitability of Customers Dr. Daniel Onyeagba January 13, 2011 1. What be the findings of the authors? What are the major points that the authors are assay to convey? - The guide by Reinartz and Kumar was discloseed in 2003. During the discipline the authors identified factors infra a managers subdue that explain the athletics of profit adequate to(p) animation duration. The authors withal compared early(a) mannequins with other conventional methods such as recency and relative frequency monetary evaluate as well as ornament the superiority of the proposed framework. Reinartz and Kumars major points that of their research are to: by trial and error measure lifetime duration for non-contractual customer firm familys, climb up the superiority of our proposed framework by comparing it to recency and frequency, and develop manageria l implications for construction and managing profitable relationship exchanges. 2. Does this article spew forth a different view on the positiveness of ache-term customers? Do you agree with this view? Support your answer.

The article represent by Reinartz and Kumar in my opinion is an accurate depiction of the relationship amid profit and customers. The article suggests that relationship marketing is the best abridge to connect with customers. Relationship marketing is the establishment and maintenance of the unyielding term buyer and seller relationship. In narrate to ontogenesis profits one must cater to the needs of the consumer! , an brass instrument that has a sense of appeal and a high bear away on for service will ceaselessly be able to get in an audience to its business. According to the text it is also hard to figure the customers purchase history, so business should always focus on the store construct. (Crosby and Stephens 1987) This systematic approach to retention has been a aeonian in business and can prove valuable in keeping customers...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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