Analyse of the book Assignment Example | Topics and Well Written Essays - 1750 words

Analyse of the book - Assignment ExampleThe second section evaluates the arguments of the article, the third base and last section assesses the signifi abidece of the article.The theme of the article under review is interactive television, abbreviated as ITV or iTV. ITV is a type of media convergence that adds data services to conventional television(Oliver & Grant, 1995). These value-added services include the oral communication of content on-demand as well as newer services such as online banking and shopping. ITV illustrates that new information technologies can be integrated into older, established technologies and enterprise settings. This contrasts with those technological advancements that create economic opportunities outside established commercialised arrangements. An example of the second category of technologies is the Internet. The first patent for interactive TV was registered in the USA in 1994 and commercialized the following year.iTV presents a scale of the level of interactivity that ranges from low to high through medium(Oliver & Grant, 1995). Low interactivity allows the television viewer to perform basic tasks such as increasing and reducing volume and switching amongst channels. Medium interactivity may enable the viewer to watch a movie on demand, but without the king to adjust sound effects, for example. High interactivity offers the viewer the greatest degree of flexibility. An example of a high interactivity milieu is a show in which the viewer of the show is invited to cast their vote to determine who the shows progresses. The provider of a program need not provide a return path in low and contribute interactivity settings. For instance, a person who downloads a movie from an online movie store can watch the movie on their personal computer once the movie is downloaded. The movie store may have provided the viewer with computer software they need to watch a movie, but is not involved in the actual watching of it.For interactiv ity to be said to exist, the viewer has to be in