Technological Change And Manufacturing Process Innovation Business Essay

Technological Change And Manufacturing Process Innovation Business EssayDue to market research and marketing analysis about what consumer sine qua nons or wants, company has to develop naked as a jaybird product and serve or improve them with the creation of new idea, design or engine room to satisfy consumer. Also to make do with other competitors to be first to introduce one new product, industry needs to constant innovation. For example in 2010, because of low barriers to entry to New Zealand banking market, the banking industrys endeavour to inclose their products and services such as make easier for customers to switch banks and emulous interest rates and it leads to postgraduate customer satisfaction ratings and increase in pays.http//www.nzherald.co.nz/ avocation/news/article.cfm?c_id=3objectid=10845099 Competition in an industry is always affected by rivals racing to be first to introduce one new product or product enhancement later on anotherProduct innovation is the development of new products, changes in design of established products, or use of new materials or portions in the manufacture of established products.Thus product innovation place be divided into two categories of innovation development of new products, and improvement of living products.New product development describes the complete process of bringing a new product or service to market. There be two twin paths involved in the process one involves the idea generation, product design and detail engineering the other involves market research and marketing analysis.Improvement of exist products includes, but is not limited to, improvements in functional characteristics, technical abilities, or ease of use.2. Marketing innovationIntroduce of new ways to marketing products wish well costing, packaging and promotion, tail attract buyers interest, and increase industry demand and product differentiation which can lead company to change the private-enterprise(a) positions of rival firms. For example, companies deal dingle they use one-to-one marketing strategy for customers to customize their products based on what they need to satisfy them more. It shows that marketing innovation can sustain crease growth without introducing new products.the introduction and implementation of new marketing methods, ilk costing, packaging and promotion etc.///////Introduce of new ways to market products, can spark a burst of buyer interest, widen industry demand, increase product differentiation, and lower unit costs-any or all of which can manipulate the competitive positions of rival firms and force strategy revisions.Innovation is very merchandiseant to sustain course growth and innovation new products should be strong enough to enroll into market place3. Technological change and manufacturing process innovationDevelopment in applied science manufacturing process can make industry to invoke high quality product at lower cost which can lead to higher indust ry profitability. As the increase in technological changes, lots of companies modify their manufacturing processes which can leads to increase production and reduce expenses. However, it also has disadvantage such as loss of more factory job so CEO has to lease carefully about implementing this strategy to not to have conflicts mingled with labor forces.Advances in technology can dramatically alter an industrys landscape, making it possible to produce new and better products at lower cost and opening up whole new industry frontiers.4. Changes in who buys the product and how they use itchange in buyer demographics and how consumer use the products can change how customers make purchasing decisions, where customers purchase the product and how customer consider value. And it can cause more competition between other competitors.Shifts in buyer demographics and the ways products are used can alter how customers perceive value, how customers make purchasing decisions, and where custo mers purchase the product.4. Increasing globalisation as yet though globalization has benefits to developing pastoral, it also brings negative effect such as eliminates jobs, lower wages, and exploits workers on standards of living in close to country. Therefore some countries are now trying to restrict globalization. Due to globalization, lots of global company like Apple or Samsung tries to manufacture their product in low-wage country to export and import at a very low cost. It can be benefit to developing country. However, it will decrease manufacturing jobs in developed countries. Moreover, because of low-wage in developing country, wages for employee in developed country is underestimated. Even though, the standard cost of living is higher than what they earn. Lastly, there were some serious social reduce about Nike that they treated workers in low-wage country very badly, community were working in terrible environment with very low-wage. According to this, global company just thinking about utilize labor force because of low wage without contribute toward productivity in developing country.Question 3 b)Some community view the increasing globalization as a threat to many local markets and see it as it makes poor people become poorer and wealthy people become wealthier because profit is unevenly distributed.But Increasing globalization can be beneficial and may develop many countrys economy, politics, culture and environment. It also do the world easy to exchange information all over the world which makes global company to exchange faster or use knowledge efficiently to cope with rapid changes in global market.Because of globalization, global companies like Apple, Samsung or Nike are trying to manufacture their product in low-wage country to export and import at a very low cost. And to do that, they have to build their facilities, training staff and develop ingenuous kinship in country which can offer solutions for unemployment and trade proble ms. It also brings new production methods and management techniques. Moreover it also spreads out new types of technology faster. The company has to adopt new technology to increase their quality of products and sales. Due to globalization, new technology spreads out the world faster which makes company to satisfy their customer expectations efficiently.It is beneficial and may develop many countries economy, politics, culture and environment. And it could also bring happiness to customer by satisfying their needs.But some people view the increasing globalization as a threat to many local marketsThey see it as it makes poor people become poorer and wealthy people become wealthier.But if people understand globalization in a different way, it might help and develop the economy of many countries.Growth of modern electronic communication, made the world easy to circulate information all over the worldGlobalization offers solutions for trade problems and unemployment in many countriesIt also spreads out knowledge, new types of technology and cheaper economic policesIt also brings new production methods and management techniques.Products can be exported and imported at a very low cost.It can be perceived either as a problem or an opportunity.Nike has spent the last four years building facilities, training staff, and developing relationships in ChinaQuestion 4 1) Value grasp AnalysisValue Chain Analysis is tools for managers to check that company is utilizing their resources effectively and efficiently to produce benefits for the company or wasting their resources unnecessarily during operations. By analyzing uncomplicated activities and support activities of companys operations can figure out their competitive advantage. Moreover, it helps to find ways to give satisfaction to customers.Primary activities for dellInbound logisticsDell stores the component for computers until they need for them on production and assembly line. So suppliers are located close to the factory plants to reduce costs. Dell relies mostly on their suppliers and they are exploitation just in time deliveries with their suppliers with good relationship. Also they let suppliers to deliver items like monitors and speakers signally to the customers to reduce inventory costs.Here goods are received from a companys suppliers. They are stored until they are needed on the production/assembly line. Goods are moved around the organization. Dell relies mostly on its highly reliable supplier, where Dell streamlines its operation and relies on its computer monitor supplier to ship directly to the customer. As long as its supplier retains its leadership position, Dell would collaborate with it to strike mutual success.1. All those activities concerned with receiving and strong externally sourced materials2. Just in time ordering3. Close to suppliersOperationsThe offer customization option for customers to satisfy on the dot what they need and all the goods are manufactured with (build-to-order) system to reduce expenditure on stock and cost. This manufacturing process is their main competitive advantage to grow business.This is where goods are manufactured or assembled. Every Dell system is built to order. Customers get exactly what they want. Dell uses knowledge gained from direct customer contact before and after the sale to provide award-winning reliability and tailored customer service.1. The manufacture of products and services- the way in which resources inputs are converted to outputs2. Build-to-order3. Customizations optionsOutbound logisticsDell delivers the finished good to their customers directly which can makes them to communicate easily with customers and build good relationship. This direct model gives them benefits such as finding out sales trends and understands what customer need or what customer dont want.When Dell introduced the direct model, its competitors were selling computers to end consumers via distributors. Dell, on the other ha nd, sells directly to consumers and is continuously communicating with them and benefiting, especially in two areas, eyesight sales trends and learning about unmet customer needs. The company also relies on customers knowledge of what they want to purchase and when they want to complete the transaction to drive the direct business model. Dell leverages this source of customer knowledge by making it as easy as possible for a customer to place a customized order electronically.1. All those activities associated with getting finished goods and services buyers2. Close to customers3. The monitor example4. Room for improvement5. Evening deliveryMarketing and salesDell offers online-sales or telesales directly with customer and without any retailers. Advantage of direct model is that the company can continuously in contact with its customers which helps them to get an idea of how to innovate their sales and marketing strategy and they also can reduce cost on researching market trends.Dell s direct to customer model solve the problem for supererogatory capital for marketing and sales. By selling directly to consumer it eliminated retailers along the way. One advantage of this kind of system is that the firm is continuously in contact with its customers and they are benefiting in two areas concerning sales and marketing, seeing sales trends and learning about unmet costumer demands.1. Essentially an information legal action- informing buyers and customers about products and services2. China/ assign card/ shop essential3. What about people who dont computers4. Improve a lifestyle brandServicesDell providesDell provides installation services by Dell experts as well as 24/7 online support for large businesses and institutions as well as for small businesses and home PC users. addition recovery and recycling services in an environmentally friendly manner are offered. PC support services in case of malfunctions and protection services against accidental damage are provid ed.Dell spent dollars training well-educated business segment managers provide state-of-the art advice to customers. The company also initiated a cooperative customer-solution teams that collaborate with customers to fulfill any unmet customer needs. Because of the nature of work of Dells employees they are continually being inspired to stay abreast of technology threats and opportunities that may alter the competitive landscape in the future.1. All those activities associated with maintain product deed after the product has been sold2. Service a poor3. People dont crop offshore support, usually stressed when they call and this adds to their stress4. If something goes wrong the pc has to return in the pastSupporting activities for DellProcurementIt is on this activity that Dell is weak because Dell do not enjoy protected by trademark or patent or copyright technology. The technology being used in the industry is shared by all industry players.1. Sourcing and negotiating with mat erials suppliers2. Lowering the bargaining power of Intel and MicrosoftHuman resource managementDells mission rehearsal is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. Dell employees, direct salespeople, help-desk operators, engineers, and the like all have to be knowledgeable and customer focused to ensure Dells continued competitiveness.1. Those activities concerned with recruiting, developing, motivating and rewarding the work force of a business2. Potential for spinning it off as a separate business unit3. Hosted payrollTechnology developmentTechnology is an important source of competitive advantage. And here is one strength of Dell for the firm enjoys better access to technology. Dell introduces the latest relevant technology much more quickly than companies with slow indirect distribution channels.1. Activities concerned with managing information processing and the development and protection of knowle dge in a business2. Lagging behind in technology research and developmentInfrastructureDell r ontogenyized the traditional value chain of computer manufacturing industry by introducing the direct to customer model. Dell also utilise a global business consultancy, to help it develop a set of metrics to judge business-unit performance. By doing so, daily decision making were more efficient. The gaffer financial objective that steered managerial evaluation at Dell was return on invested capital (ROIC). Which leads to no inventory build-up, Dell turns over inventory all(prenominal) six days on average, keeping related costs low.1. Concerned with a wide range of support systems and functions such as finance, planning, quality command and general senior management2. Reacting to problems by change in senior managementOperation to meet adding value, improve quality, add efficiency and increase profitReceiving and distributing raw materialConverting raw material into a finished productId entifying customers and distributing the productSupplier relationship processSharing data with suppliersInvestment internal suppliersLong time relationship with suppliersSending latest news about new products or services by email to build good relationship with customers..Question 4 2)Benchmarking In todays competitive marketplace, all firms are seeking ways to improve their overall performance. One such method of improvement, recently select by many firms, is benchmarking. Benchmarking is a technique used to evaluate internal business processes. In this analysis, managers determine the firms critical processes and outputs, baseline those processes, then compare the performance of each process against a standard within the industry. Dell offers similar products, serves different customers, and use different strategies to achieve their goals. Dell can learn from the competition. The most effective way to learn about the industry is by benchmarking world-best practices. This practice has been successful for Dell in the past and should be a continuing evolution of benchmarking annually.